When I first started as a realtor I was quite confident that I knew just about everything there was to know about anything. After all, I spent two blissful years of intensive academic study in the third grade with Ms. Radis. I had the educational background and credentials to support my think’n, I thought.
As I began my methodical march to setting the real estate world on fire, mystically-magically the inevitable epiphany occured. I must have a personal web site if I'm to create combustion in my real estate career.
Focused, determined and without further thought and consideration, I march forward with my granite-like sloping forehead and paid the first web tech I could find a handsome fee to build me a nice’n. Noth’n to good for somebody of my caliber, education and obvious ability.
Flash forward six months. Web site finished and look’n good. I sit back and wait for the voluminous leads to start bang’n on my phone. Over a period of time, I began to take mental possession of a few critical mistakes I’d made:..
- It’s not necessary to spend a lot of money to have a professional looking and effective web site. A quick search on Google or Yahoo will reveal that.
- Don’t ever have a web site you can’t readily change without paying someone to change it for you. Your web site needs to be fresh and up to date on a daily basis when possible.
- Your site should be a reflection and extension of your personality. Forget about capturing 100% of the market. Some people will like you and some won’t. So what! Move on.
- Teach yourself a little HTML. It’s easier than you think and you can add a lot of neat stuff to your site.
- Spend a little time inserting keywords and metatags. This will affect your page ranking. A Must!
- Put your web address on all your marketing materials to include your e-mail. A nice tattoo on your forehead maybe.
There is a lot more to an effective web than I cover here. Please let us know what you have learned. It's all good.
I invite all third grade alumni to my class reunion. See you there. Curt Harrell